Whistle Blows on Let’s Tackle Breast Cancer Campaign

Whistle Blows on Let’s Tackle Breast Cancer Campaign

Breast Cancer Trials (BCT) was honoured to serve as the official charity partner for Day 1 of the inaugural NRLW Magic Round, hosted in Newcastle. The campaign represented an important opportunity to raise awareness of breast cancer, engage the community, and generate vital funds to support our research program.

Throughout Magic Round weekend, the City of Newcastle was illuminated in pink, symbolising solidarity with those affected by breast cancer. The support of local businesses and organisations ensured our message reached far and wide: buses and trams carried our branding across the city, billboards greeted visitors at the train station, tugboats displayed banners across the harbour, and McDonald Jones Stadium shone brightly in pink on game day.

From digital engagement and media coverage to the electric atmosphere on the ground, the campaign was a resounding success and left a strong mark on the community.

Game Day Energy

On game day, approximately 50 volunteers, staff members, and community supporters joined forces to represent Breast Cancer Trials. Together, they sold raffle tickets, hosted guests, and ensured a strong presence despite challenging weather conditions. The organisation extends its appreciation to Board Members, Ms Larissa Willoughby and Mr Andrew Spillane, who provided invaluable leadership and support on the day, alongside our dedicated staff and volunteers.

Incredible Results

The campaign achieved outstanding results, raising more than $11,000 through the 50/50 Charity Raffle and an additional $54,000 in matched donations, generously supported by our corporate partners: Lake Macquarie Private Hospital, GenesisCare, Hunter Imaging, Commercial Collective, and Molycop. These funds will directly support world-leading clinical trials research to improve treatments and outcomes for people affected by breast cancer.

Acknowledging Our Supporters

Breast Cancer Trials gratefully acknowledges the generous $50,000 grant provided by the NSW Government in support of breast cancer awareness and vital research. We particularly thank the NSW Minister for Women, the Hon. Jodie Harrison MP, for her leadership and commitment to advancing progress in this field.