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A MOTHER’S DAY GIFT THAT MEANS SO MUCH MORE

18/04/2011

It’s Mother’s Day on Sunday 8 May and the Breast Cancer Institute of Australia (BCIA) has a very special gift idea.

Make your gift for Mother’s Day a gift for breast cancer research. You and your mum will both be helping create a world without breast cancer, and wouldn’t this be the best Mother’s Day gift of all?

Visit www.bcia.org.au to make your donation today or call 1800 423 444. You will also receive a beautiful Mother’s Day card to give to your mum or someone special which acknowledges your donation.

Jenny Leggett, Public Relations Manager of the BCIA, said: “Our Mother’s Day Research Appeal is a special way to honour all mothers, including those whose lives have been touched by breast cancer.”

Mrs Leggett said the essence of the Appeal has been captured in the feedback from people who have already chosen this unique gift for their mother. Some of the messages include:

Family is what life is all about. If my donation helps even one family in some tiny way, then I’ll be happy. A donation is more thoughtful than any material gift.
Mum, I miss you every day but I can still celebrate with you on Mother’s Day by giving a gift that will help us all.
Having a family history of cancer and being in remission for breast cancer myself, I can think of no greater gift than being part of finding a cure.

The Mother’s Day Research Appeal is supporting important research that is saving women’s lives. Every donation, large or small, is a valuable contribution to this research and is helping to improve the outlook for women and their families. Donate now by visiting www.bcia.org.au.

About the Breast Cancer Institute of Australia (BCIA)
The BCIA is the education and fundraising department of the Australian New Zealand Breast Cancer Trials Group. This Group has for over 30 years conducted Australia’s only independent, national breast cancer clinical trials research program for the treatment, prevention and cure of breast cancer.

For further information and an image of the Mother’s Day card, please contact:
Jenny Leggett, Public Relations Manager
Breast Cancer Institute of Australia
Ph: (02) 4925 3022 / 0407 919 767
PO Box 283, THE JUNCTION NSW 2291
Email: j.leggett@bcia.org.au

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